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Originating in Cleveland, OH, S.O.U.L. stood for "Sounds of Unity and Love." The members were Lee Lovett (bass), Gus Hawkins (sax/flute), Paul Stubblefield (drums), and Walter Winston (guitar). Larry Hancock (vocals/organ) was added in 1971 and Bernard (Beloyd) Taylor (guitar) replaced Winston in 1972. All had been involved in music before the formation of S.O.U.L. The fellows entered a battle-of-the-bands contest in 1970, sponsored by the May Company department store in Cleveland, WHK radio station, and Musicor Records. The group won the first prize of 1,000 dollars and a recording contract with Musicor.
